This book is a comprehensive guide to selecting approaches and carrying out qualitative research. Rather than being prescriptive, it provides information on various data collection procedures and how to make decisions about specific qualitative approaches. Its aim is to extend researchers' understan[...]

The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research appro[...]

The third edition of this successful book incorporates recent developments in nursing research, with updates to every chapter. Abstract ideas in qualitative research are clearly explained and more complex theories are included. Structured into four clear sections, the book looks at initial stages, m[...]

Have you been working toward a qualitative doctorate without a guide? Immy Holloway and Lorraine Brown are here to help. Breaking down the process step by step, this book gives essential advice on navigating the whole program. You'll first get some tips on selecting a research topic and writing a pr[...]